Design Leadership
Design Leadership for Product, AI and Growth
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I've led strategic design and product initiatives that align customer needs, business goals, and emerging technologies to drive growth and transformation across organizations including:
01What I help with
Three ways I create impact
Product strategy, fractional leadership, and AI product design for teams that need senior direction.
Product & UX Strategy
Turning complexity into clear product direction, better customer experiences, and stronger product outcomes.
- — Product vision, strategy, and roadmap alignment
- — Customer and workforce experience strategy
- — Outcome-focused prioritisation and decision-making
- — Cross-functional stakeholder alignment
- — Identifying and embedding AI across products, services, and workflows
- — Designing AI-powered experiences that create customer and business value
02Featured work
Selected case studies
Leadership, strategy, and impact across product design, AI, and enterprise SaaS.
03Leadership impact
Beyond visual design
Evidence of leadership across teams, products, and organisations.
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Teams led
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Products shipped
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Designers mentored
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Design systems scaled
04Testimonials
What leaders say
Read full testimonial →“I worked alongside Sam at Indeed Flex, where he led design across many genuinely varied briefs — a SaaS rebrand, our AI agent for clients, complex reporting dashboards, and a hybrid prototyping tool to support the revenue team. That breadth is notable because Sam handled each with the same steady, considered approach rather than treating them in the order of prestige.
Sam uses naturally high emotional intelligence in a role that demands it. Design leaders sit in difficult territory — between product, engineering, and commercial stakeholders who rarely want the same thing at the same time. Sam navigated that without drama, adapting his style to whoever he was in the room with and keeping the work moving.
Looking for senior design leadership?
Whether you need a full-time design leader or fractional support, I can help you shape better products, teams, and AI experiences.