Permanent
UX & Design Lead
A senior leader who builds & leads the team, the system and the strategy, then stays to see it land.
Open to permanent and contract roles
UX, Design &
AI Automation Director.
I'm Sam Marks. 20 years leading teams that ship, now building AI first products for organisations that want Product, Engineering and Design pulling in the same direction.
20+
years leading product and design teams
Cannes Lions✦Coca‑Cola✦Indeed✦Tottenham Hotspur✦Vodafone✦UAL✦The Electoral Commission✦Standard Life✦
01 / Work with me
Two ways to work together.
Contract
Fractional Design & AI Automation consultancy
Product strategy, discovery, AI product design or interim leadership, when you need senior help fast.
02 / Case studies
Selected work
Featured case studyRead the case study
Project Felix
An agentic first AI platform. I led product strategy, systems thinking, interaction design and the decision frameworks behind it, then prototyped it into something leadership could hold.
15–20m
Per issue, before
6
Connected experiences
4
Design principles
03 / Leadership impact
Experience
20+
Years in product and design
Teams led
8+
Across in house and agency
Products shipped
40+
Web, mobile and platform
Designers mentored
50+
Coached into senior roles
04 / Approach
How I work
Product
Discovery, executive workshops, vision, roadmaps and hands on prototyping.
AI
AI product design and human centred AI that people trust and use.
Design
Enterprise SaaS, platform products, design systems and design ops.
Human
Leadership, coaching and mentoring cross functional teams.
Sam uses naturally high emotional intelligence in a role that demands it.
05 / Writing
