Client: This Fluid World /bwin
Role included: / Market research / UX / Wireframe / UI design / Prototyping / Product Owner (UK/Platform) / Brand /
I was hired by This Fluid World as a contractor to travel to out bwin’s head office in Vienna to co lead on conceptualising a web platform to enable bwin to make use of their abundance of sponsorship activities available. I was heavily involved in a two day workshop event that saw the idea of a fan platform born. I was tasked with owning the project from a tech/web perspective whilst reporting direct to bwins project teams. Back in the UK I assembled a small dev team and we set about creating the project from the ground up including specs, daily and weekly planning meetings. I created the UX wireframe prototypes as well as the the screen designs and the branding. I presented both in person and via online the prototypes and these were very well received. I took over from the in-house creative agency to work on the brand and look n feel of the platform which again was well received. We delivered a great platform that passed all the tests of a company like bwin. The platform never launched due internal differences from within bwin – however it was a fantastic experience that included Wayne Rooney and other Man Utd players holding my designs in an advert shot.