Client: Acumen / Mazda
Role included: / Market research / UX / Wireframe / UI design / Prototyping / Brand design /
I was hired as the UX and UI designer on behalf of the Acuman Group to conceptualise “a new type of car configurator” for Mazda. My role was to to market research other car configurators and create a UX and UI that matched competitors but also included a number of the projects USPs. After several rounds of flowcharts and an awful lot of wireframe prototypes they were signed off and I commenced the UI design concepts. I worked mostly alone for this project as my role was to create prototypes and UI to enable Acumen group and Mazda to proceed to the next round of the project.