My CV is available as PDF.

Currently Head of User Design Experience Strategy at Squiz UK. I’m a creative UX and UI designer with a strong business and designbackground having over 20 years commercial experience.
Tel: 07908 749760

I specialise in UX and UI design, focusing on user stories/flows, wireframingand prototyping. I work closely in product design & development, UX & UI design, as well as Micro UX design, interactive design, graphic design, and business development & strategy. As part of my role I organise and run User Experience workshops that range from IA card sorts to user journey mapping excercises and interviews.

My most recent role prior to Squiz was Creative Head of Design, UI and UX at The People’s Operator, where I managed and worked alongside stakeholders, project owners as well as a team of Agile developers. In addition I also worked alongside customer management teams as well as sales & SEO.Previously I’ve worked with an array of clients from large multi national brands & agencies to local business and independent design agencies.I pride myself on the same dedication to all clients both large or small. I have worked on projects for BP, O2, Carphone Warehouse, Vodafone to name ajust a few larger scale companies.

I worked closely with Sam on the social network and mobile phone store.  Sam is a first class designer, without a question, but he’s more than that – he really gets the overall “big picture” of user engagement, user experience, and how that interfaces with business strategy. 10/10!
Jimmy Wales, Founder of Wikipedia

Sam is by far the most talented, all round creative I have worked with. He has turned our products into world class propositions & built and led a team that are energised by his passion and professionalism. He has the rare mix of strategic thinking coupled with mind blowing ideas that make him the best in his space.
Tom Gutteridge, Co-Founder of The People’s Operator

Sam was an integral team member of the klickdigital team from pitch and creative concept through to the final design and its implementation. Sam led the User journey, wireframing and design element of the project. This involved working closely with the technical team within klickdigital, YouTube and the Vodafone Online team. Sam ensured the design delivered the functional and user experience demanded by Vodafone, met Vodafone’s brand guidelines and YouTube’s requirements.
Søren Bradbury, Director KlickDigital

Creative Head of Design & UX/UITPO Jan 2015 – Present
Contract /Freelance – UI/UX/Brand Oct 2009 – Jan 2015
Lead Designer Lucas Lynch May 2006 – Oct 2009
Designer Momo Creative Agency Jan 2000 – May 2006

User Experience Design
Information architecture
IA Card Sorting Workshops
UX persona workshops
Design Workshops
Wireframe prototyping
Design strategy
Business strategy
Team leading
Workshop hosting
User testing
UI Design
Brand & Graphic design
Social Media
BOT Architecture 

Photoshop, Illustrator, InDesign
Google Analytics
Crazy Egg
Word, Excel, Powerpoint