With over 20 years commercial design experience I am Currently Head of Experience Design & Strategy at Squiz where I work with and lead a small team of UX designers and creatives whilst working alongside creative strategists and technical consultants on our projects.

I specialise in UX and UI design, focusing on user stories/flows, wireframing and prototyping. I work closely in product design & development, UX & UI design, as well as business development & strategy. Most recently I’ve worked on AI and ChatBots in particular with a real passion for shaping the way everyday user experiences can be reimagined using technology and UX.

I’m fascinated by the psychology of humans and their interactions and requirements on a website believing that every website or platform is made up of two fundamental elements – 1. The objective (goal)  and 2. How do we achieve the goal? By identifying these two I am able to design experiences tailor made for these requirements. To understand more about my process click here.

I am able to work at pace whilst ensuring accuracy of my work, having a keen eye for detail. My personal style and experience leading teams enables me to deliver consistent professional results. View some of my work .

I’ve recently presented small talks on User Experience for my current employer at their annual Squiz Summit and at a University for students.

My skills:
User Experience Design – Information architecture – Wireframe prototyping – UX Workshops – Design Workshops
Flowcharting – Design strategy – Business strategy – Team building
Photoshop, Illustrator – Team leading – UI Design – Graphic design