With over 20 years commercial design experience I am Currently Creative Director – UX  at Squiz where I lead a small team of UX designers and creatives whilst working alongside creative strategists and technical consultants and project stakeholders on our projects. I regularly travel to run workshops and lead creative meetings with our teams.

I specialise in UX and UI design, focusing on user stories/flows, wireframing and prototyping. I work closely in product design & development, UX & UI design, as well as business development & strategy.

I’m fascinated by the psychology of humans and their interactions and requirements on a website believing that every website or platform is made up of two fundamental elements – 1. The objective (goal)  and 2. How do we achieve the goal? By identifying these two I am able to design experiences tailor made for these requirements. To understand more about my process click here.

I am able to work at pace whilst ensuring accuracy of my work, having a keen eye for detail. My personal style and experience leading teams enables me to deliver consistent professional results. View some of my work .

I’ve presented small talks on User Experience for my current employer at their annual Squiz Summit and at a University for students. This year I will be on the panel for two of our clients leading and discussing the processes that made up our selected case studies.

My skills:
User Experience Design – Information architecture – Wireframe prototyping – UX Workshops – Design Workshops – Testing – Surveys
Flowcharting – Design strategy – Business strategy – Team building
Photoshop, Illustrator – Team leading – UI Design – Graphic design